The Law of Attraction
Think about what you want every single day. Believe it. Imagine yourself having those things. How important it is to visualize your goals and let that guide your actions.
Writing
Thoughts on building, philosophy, lessons learned, and observations about the world. I write to think clearly and share what I learn.
Philosophy
Thinking about thinkingLessons
What I've learnedBuilding a Company with a Friend
I've done this more times than not and it's been a bad idea. Built The Room with my high school friend. It impacts the relationship. Best to think twice before mixing friendship and business.
Don't Stress Over Equity
Don't hide your ideas. Don't make someone sign an NDA. Don't be that guy. Just build and see where it goes before you cross bridges that will hinder growth.
The Compound Effect of Showing Up
Most people underestimate what happens when you just keep showing up. Consistency beats intensity. Small actions stack.
On Being Early
There's something special about being early at a company. You see how decisions get made. You learn the real game.
Advice
Things I'd shareThe Technical Marketer
Tech is taking over. With Claude Code, you can put your workflow into a skill and get an agent to do it 10x better and quicker. The best opportunity now is growth. The technical marketer is more valuable than a PM nowadays.
Learning from Operators
The best education is working with people who have already done it. Find operators, not just advisors. Met Andy Ballester who built GoFundMe and it changed how I think.
Building
Making thingsGive Equity, Keep Everyone Aligned
When you're building something at this stage, give equity. You want everyone incentivized and on the same page. Building is worth nothing without distribution, and you need a team.
The Verci Founder Retreat
Went to a founder retreat where I met creatives like @downloadlos whose perspective on apps was fascinating. The artistic side of the grind — making content and viral products to gather attention.
The Power of Personal Branding
I want to get into personal branding but I'm not sure how to start yet. Experimenting with faceless content, slideshows, and eventually making face content. The journey begins.
On Building in Public
Why I share work before it's ready, and what I've learned from the discomfort.
Why I Ship Fast
Speed is a feature. The faster you get something out there, the faster you learn. Perfect is the enemy of done.